CW Digital Marketing
PortuguêsFree · about 5 minutes

Digital marketing diagnostic for small businesses

The digital marketing plan
for your business.

Fifteen plain-English questions. At the end you get an honest diagnostic of your business: what to do first, what can wait and — most importantly — what not to do right now.

  • No courses, no coaching programs, no revenue promises.
  • No credit card. Your details are only used to build your diagnostic and follow up with you — never sold.
  • A method built on FGV's Digital Marketing MBA framework and refined through MIT's AI for Digital Transformation program.

Takes 5 to 7 minutes. Works on your phone.

Why this exists

Small business owners get pitched all day: $10,000 coaching programs, “gurus” promising a full calendar in 30 days, ad reps calling every week, agencies asking for a 12-month contract before they ask a single question about your business. Most owners are short on time, need results now and never had a simple way to figure out what actually matters first.

This diagnostic is the short, free version of the Strategic Digital Marketing Plan (PEMD), the framework CW uses on real client projects. The full plan has 40 sections in 10 blocks. Here it becomes fifteen questions, because what your cleaning company, contracting business, salon or shop needs isn't a 60-page document — it's knowing the next step.

Built at FGVBased on the digital planning framework of the Digital Marketing MBA at FGV (Fundação Getulio Vargas), one of Latin America's leading business schools.
Refined at MITUpdated through MIT's AI for Digital Transformation program, to use artificial intelligence where it actually moves the needle in marketing.
15+ years in the fieldHands-on experience in marketing and technology, applied to real projects for businesses of every size.
Last stepYour details
Your diagnostic is ready
Fill in your business details to see your results.
All fields are required. We only use them to personalize your diagnostic and follow up with you — no spam, and we never sell your data.

By continuing, you agree that CW Digital Marketing may contact you about this diagnostic. See our Privacy Policy.

What now?

Start with the first three steps above, in that order. Everything is spelled out step by step, so you can put it to work this week.

If you want to speed up the results, talk to us. CW works with this same method — built at FGV and refined with AI at MIT — plus 15+ years of marketing and technology experience to get the plan off the ground faster and measure what it brings in.

Want to talk about your results?

We've received your diagnostic. If you want to speed up the results, we'll do a free 20-minute call about your next steps — no cost, no commitment.

or call (407) 272-9527