Case Study · HDD Financial

Zero leads rejected for targeting.

Equipment financing for Florida's utility construction contractors. No website, no brand, no audience — we built all three, then proved the model with a campaign pointed at exactly one market.

Client
HDD Financial
Florida, USA
Market
Utility construction & directional drilling
Scope
Brand, website, paid media, outbound, automation, creative
Status
Live and running
100% Florida
One state. No spillover.
Every dollar of media pointed at a single state — no wasted delivery outside the market the client can actually serve.
100% Utility Construction
One industry. No generalists.
Built for directional drilling and utility contractors specifically — not a broad equipment-finance audience diluted across trades.
Bilingual
English and Spanish.
The site, the campaigns and the automated follow-up all run in both languages — the way Florida's field crews actually work.
The starting point

Everything started at zero.

There is no "before and after" in this case, because there was no before. HDD Financial came to us without a single digital asset.

00
No website
No domain presence, no analytics history, no traffic to grow from.
00
No brand
No logo, no visual system, no positioning in a category dominated by generic bank lending.
00
No audience
No email list, no ad account history, no first-party data to target against.
What we built

Seven workstreams,
running in parallel.

01
Visual identity
A complete brand system built from scratch for a category where trust is the product.
02
Bilingual website
Conversion-first site with a multi-step pre-qualification flow, in English and Spanish.
03
Meta Ads
Campaigns built for Florida utility construction contractors, in both languages.
04
LinkedIn Sales Navigator
Direct outbound prospecting into decision-makers at drilling contractors.
05
Scraping & prospecting
Targeted list building to create the first-party audience that did not exist.
06
Marketing automation
Instant response, nurture and re-engagement — running without anyone pressing send.
07
Video & static creative
Campaign creative and social assets produced in-house for both languages.
Timeline
All of it, inside month one
Brand, site and the full acquisition engine live — before the first media dollar was spent.
Identity & interface

A brand that looks like
the job site, not the bank.

Equipment finance is a category of beige PDFs and stock photography. We built the opposite: industrial type, high-contrast safety colors, and real machines on real ground.

HDD Financial logo
Condensed industrial type
Heavy compressed lettering that reads at a glance — on a phone, in the sun, from the cab of a rig.
Safety-signal palette
Equipment yellow and hazard orange against deep navy — colors borrowed from the machines themselves, not from banking.
Amber
Orange
Navy
Built to convert on a phone
A multi-step pre-qualification form, WhatsApp as a first-class channel, and a language switch in the header — designed for how contractors actually browse.
HDD Financial homepage — equipment financing built for Florida HDD contractors
Homepage — one message, one market
HDD Financial — what we finance section
What we finance
HDD Financial — multi-step pre-qualification form
Pre-qualification flow
Automation

No lead waits for
someone to remember.

In equipment finance the machine is gone in days — a contractor who does not hear back buys somewhere else. So the follow-up was never left to a person's memory.

Step 01
Lead arrives
From paid media, outbound or the site's pre-qualification form — every entry point feeds the same system.
Step 02
Answered immediately
An automated response goes out the moment the lead lands, in the lead's own language. Nobody waits for business hours.
Step 03
Enters nurture
Every lead is placed into a sequence built for the financing decision — not a generic drip.
Step 04
Stays engaged
Recurring newsletter and re-engagement keep the brand present for contractors who are not buying this month.
Every lead answered.
Every lead nurtured.
No exceptions.
The engagement rates in the next section are the proof the automation is not just sending — it is landing.
The proof

Every lead, audited by
the client's own sales team.

Most agencies stop reporting at "leads delivered." We asked HDD Financial's sales team to review each one and tell us what it actually was. This is the full result — including what did not work.

Leads delivered100%
Reviewed by the client's sales team72.7%
The remainder were still awaiting validation at the close of the period.
Validated as real prospects87.5%
Of every lead the sales team reviewed.
Ineligible under lender credit policy12.5%
A financing decision made by the lender — not a targeting error.
Rejected for wrong targeting0%

Not a single lead was sent back to us as the wrong company, the wrong state or the wrong industry. In a market this specific, that is the number that matters.

Where the leads landed
Outcome of the leads reviewed by the client's sales team.
50%
Confirmed equipment financing need
Verified demand for the product.
25%
Became active financing opportunities
Live deals inside the client's pipeline.
12.5%
Moved to application & documentation
Entered the client's underwriting process.
0%
Leads rejected for
wrong targeting
87.5%
Of reviewed leads validated
as real prospects
18.2%
Of all leads became active
financing opportunities
100%
Of leads answered
and nurtured automatically
Engagement

The audience did not exist.
Now it answers.

Every one of these rates was earned on an audience built from nothing — no inherited list, no ad account history, no returning visitors.

Email & automation
45.9%average open rate
28.3%average click rate
61.9%click-to-open rate
Six out of ten people who opened went on to click. On a list built from zero, running on recurring automation.
Paid media
100%of leads generated in month one
0%rejected as wrong-fit
2languages, one market
A single channel, live for part of one month, carried the entire result while the owned-audience engine was still being built.
Website
5.5tracked events per user
100%first-time visitors
2languages, one funnel
Visitors did not land and leave — they moved through the site. There was no returning audience to inherit.

Lead quality indicators are based on feedback provided by the client's sales team and are used exclusively to validate targeting and optimize marketing performance. Sales follow-up, application completion, underwriting, approvals and funded transactions remain outside the agency's scope. All figures reflect the first reporting period of the engagement, July 2026.