Magellan Group — Case Study | CW Digital Marketing

The client

A group of companies with one standard.

Magellan Group brings together utility infrastructure companies in Central Florida: underground and fiber construction, equipment rental and a training academy. Its promise is simple: safety and training are owned by the group, not rented from a vendor.

That is a strong story, and the old website told none of it. It was a single page with logos and a newsletter box.

Visit magellangroupusa.com →

The challenge

A page of logos for a group of companies.

The previous site listed the companies and a slider of customers, with a newsletter signup at the center. It gave a visitor no reason to trust the group, and gave candidates and employees nowhere to go.

One page with logos and a newsletter box
No place for candidates to apply for a job
Safety and training, the group’s real edge, were invisible
No clear next step for a partner or a client

A group that runs crews, fleets and a training academy was presenting itself like a directory. The site needed a structure, a visual identity, and tools for the people who work there.

The strategy

Tell the group’s story, then give HR the keys.

Two moves. First, a site and a visual system that present the group with the weight it deserves. Second, private areas that let the company’s own team hire and train without depending on us.

Pillar 01

A site with a story

A clear architecture — The Group, Companies, Safety, Training, Request a Project — and a new visual communication applied across every page.

Pillar 02

Tools run by HR

A careers area for candidates, a training area for employees, and one admin panel where HR staff manage all of it.

Execution — what you see

A front door that looks like the operation.

We rebuilt magellangroupusa.com around real crew photography and a direct message: the compliance arm is the group’s own. A navy palette and a clean light header give it the calm authority the buyers it serves expect.

Drag the slider to compare the previous site with the new one.

Magellan Group new site — Drag to reveal — old site ↔ new site

Magellan Group previous site — Drag to reveal — old site ↔ new site

Execution — what you don't

Hiring and training, managed in-house.

Behind the site sits an exclusive careers area. HR staff post the positions the company opens, candidates apply in that area, and the whole thing is administered 100% by the Magellan Group HR team through their own admin panel.

The Training area works the same way. HR and the training team publish every course already delivered and the ones coming up, so employees always know what is next. A form integrated 100% with the company CRM lets employees ask for new trainings and qualification offers, and nothing gets lost.

One admin. Four connected pieces. Run by HR.

Training has an identity of its own.

Magellan Training Academy carries its own mark inside the group, so training reads as a distinct offer while staying part of it.

Green and blue

Green for Magellan and blue for the Academy, as set in its brand manual.

Two colors, one system

A small palette that keeps the Academy tied to the group.

Green

Blue

Montserrat

Extra Bold for the Magellan name, Medium for Training Academy and Regular for the tagline.

What it delivers

What the group has today.

The project is live. Here is what changed for the company and for the people who work there.

1 site

Presenting every company of the group with one voice

100%

Of careers and training managed by HR staff

1 path

From a training request straight into the CRM

Live

magellangroupusa.com, with careers and training areas

One group, finally presented as one.